Financial News: Exchange Mega-Merger Will Spark Battle Of Brands
February 11th, 2011
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When two well-known names in any industry merge there is often a fierce debate about what to do with their respective brands. The proposed tie-up between NYSE Euronext (NYX) and Deutsche Boerse AG (DB1.XE) is likely to be no different, but while Deutsche Boerse will own the majority share of the new group, it is NYSE’s brand that carries far more weight.
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Financial News: Exchange Mega-Merger Will Spark Battle Of Brands
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